Sourcing Our Coffees

Finding the gems buried in one of the world’s most actively traded commodities isn’t easy. Royal Fir pays double to triple the commodity market value for specialty grade coffees, and far above “fair trade” prices as well.

We pride ourselves in sourcing coffees from smallholder farmers whom we know. By paying sustainable base prices, providing financial incentives for hitting quality targets, and investing in special infrastructure improvement projects, the producers we partner with are able to earn more for their coffee and reinvest money back into their farms.

Standout coffee producers share the same attitude about their craft as we do: that coffee can always be better.

Sean Winner

CEO, CO-FOUNDER

Alfredo Nuño

CPO

Brandon Lyons

CO-FOUNDER

Hannah Styles

CFO

Meet the amazing
people behind
the brand